What Does a Social Media Manager Do?
What is a SMM?
A Social Media Manager is someone who assists in creating and coming up with ideas and content for your social media feed and helping you understand your target audience. Our job is not only to improve your social media but to maintain and increase your content, followers, traffic, and engagement.
You may see many ways a social media manager does their work. Everyone defines a social media manager's duty differently, but our definition of a social media manager’s job is a hands-on, creative mind that can direct your ideas into clickable and interactive content for your brand. Making a brand your own and creating a name that people remember, and reference is the ultimate goal when marketing your name.
As Social Media Managers, What Would We Do for You?
As professional social media managers, we create content for multiple platforms including Instagram, TikTok, LinkedIn, X, Facebook, YouTube, and more. Although you may be posting on multiple platforms, you may not realize that your content must be formed separately for each platform, as each platform caters to different audiences. For example, Instagram can be a casual environment that may target younger individuals, but your LinkedIn content may need to target a professional and more mature crowd. It all depends on who your target audience is and how you want to be perceived by each.
We schedule posts and create a content calendar for you. Not only is it helpful to know what you are posting on what day, but these posts can be scheduled for ideal time slots to post content and receive the most engagement. Scheduling ahead of time can create less stress and allows an organized platform and work environment.
Tracking social analytics is a major part of what we do. Making sure your socials are up to date and are receiving the attention and clicks they are projected is critical in our work. We study what posts are working or not and critique from there. We don’t want to waste any time on posts that perform poorly and ensure that your social media has positive interactions.
Engaging with your audience, customers, and prospects is so huge. Whether it is replying to comments on different channels or answering questions through direct messages, taking care of the little things in engagement is crucial to connecting with your crowd. This can lead to opportunities with new customers and prospects.
With social media moving so quickly it is very important to keep up to date with trends and current situations around the world when posting and curating content. We are here to help you create relevant content while making it exclusively your own.
Did we answer your questions? Don’t hesitate to reach out, at Expand Your Brand, we love what we do! Click here to learn more about our services with our Social Media Managers.