MEet the team

A new approach to Socials

We believe social media should reflect the quality, vision, and individuality behind every brand. Our mission is to pair intentional strategy with refined creative direction, creating a distinct digital presence that strengthens connection, builds credibility, and supports growth.

the FOUNDER

Hello and welcome! I’m Grace Freitag, founder of Nové. While pursuing my degree at Texas A&M, my passion for creating content turned into an avenue to help other businesses thrive online. I generated a social media network that gave me the platform to work with some of my favorite companies (Neutrogena, NordstromRack, Francesca’s, Corkcicle & others).

In addition to working with these major corporations, I began to connect with local businesses and started managing their social media and digital marketing efforts. And voila, Nové was born!

MEET THE TEAM

Our work is shaped by intention, guided by strategy, and tailored to the distinct identity of every brand we serve to transform thoughtful ideas into refined social presences.

Margo Nitekman

ACCOUNT MANAGER
Hi, I’m Margo! I’m an Account Manager at EYB Marketing with a background in Marketing and Digital Media from The University of Pittsburgh. I’ve always loved the intersection of creativity and strategy, especially when it comes to building brands that people genuinely connect with online. You can typically find me editing videos, writing captions, and building content, always with a coffee nearby!
JESSE THOMSEN

PHOTOGRAPHER
Hey y’all! At EYB, I like to be hands on with pretty much anything - whether it’s photography, content creation, or making detailed itineraries! I’ve been doing photography since 2018 and have always been so passionate about social media! I am so excited for all the great things ahead!
ALYSE ZEOLI

OPERATIONS MANAGER
I’m the Operations Manager at EYB, working primarily behind the scenes to ensure we have the right systems and workflows in place so our team can work efficiently and are able to do what they do best with the support they need. I love to workout, I love my dog Luca and I really love the Buffalo Bills!!

Serae Wealth

“Working with Grace and the team has felt less like hiring a social media agency and more like gaining a thoughtful extension of our team.
Grace brings a quiet excellence to everything she does. As we’ve navigated social media and content creation for Serae Wealth, she has been an incredible coach, strategic partner, and steady source of guidance throughout the process.
What stands out most is her ability to understand the nuance of our brand and translate it into content that feels authentic, elevated, and aligned with who we are as a firm. She brings a rare combination of creativity, organization, professionalism, and calm leadership that makes the entire process feel intentional and supported.
We’re incredibly grateful for her partnership and would highly recommend them to any business looking for a thoughtful, talented, and dependable social media partner.”
STIBBS & CO ATTORNEYS

“Grace has gone over and beyond for our company! Her ideas and expertise are beyond measure, and we are so grateful to have the opportunity to work with Expand Your Brand!”
SAGE & CO HAIR STUDIO

“Grace and EYB have been so amazing. We truly appreciate all their hard work, insight, fresh ideas and they have such a sweet team. I was overwhelmed with owning a business and trying to do it all, Grace stepped in to handle social media and marketing. It has been one of the best decisions I could make. My team loves working with her and we all have come to enjoy social media and being on camera a little more. Grace thank you for all your hard work! We truly adore you!”